Seth Godin

Tv industrial complex- buy an add interupt people and buy customers, then more adds and promote
^ it has stopped working in the last few years, its being ignored. People are promoting stupid adds because they have no clue what will work anymore for advertising.
More choices and less time = Ignoring more things that are usual. ex: seeing cows on the side of the road, you dont really look, if you saw the cow but it was purple you would look because it is uncommon.
being safe is now risky, No one will notice it anymore.
you get remarkable you get results